

How Today’s Brands Are Leveraging A.I. To Improve Their Marketing with Shanif Dhanani
Shanif Dhanani joins the Wavebreak Podcast to help shed light on what A.I. can actually tell you about your marketing strategies, and what A.I. use cases marketers need to be paying attention to in 2022.
In this episode you’ll learn:
- How brands can leverage A.I. to improve their marketing today, no matter how big or small they are.
- The true optimal winback windows for customers—and why it’s a shorter window than you might think.
- The actionable marketing insights you only learn from building with A.I., and how they can apply to any brand.
Shanif Dhanani is Founder and CEO at Apteo, a company using customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.