Cold Call cover image

Cold Call

Choosing Passion: A Founder’s Mission to Meet a Need for Obesity Care

Oct 1, 2024
Brooke Boyarsky Pratt, the founder and CEO of KnownWell, and Jon Jachimowicz, an assistant professor at Harvard Business School, engage in a heartfelt discussion about addressing obesity care. They explore Brooke’s personal battle with weight stigma and her mission to create an inclusive healthcare option. The duo weighs the challenges of scaling her venture against personal passion and the intricacies of navigating career transitions. They also touch on the stigma surrounding obesity in healthcare and the emotional toll of starting a new chapter in one's career.
33:20

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Quick takeaways

  • Brooke Boyarsky Pratt's transition from corporate roles to founding Known Well illustrates that pursuing passion can occur at any life stage despite challenges.
  • Known Well's holistic and weight-inclusive approach to obesity care prioritizes patient respect and wellness, addressing significant stigma in traditional healthcare environments.

Deep dives

Rising Obesity Rates and Stigmas

Obesity rates have seen a dramatic increase in the United States, rising from 15% in 1970 to an alarming 42% among adults today. This increase brings with it a host of health issues, including cardiovascular diseases, diabetes, and joint problems, as well as contributing to mental health challenges stemming from social stigma. The podcast emphasizes that despite significant spending on weight loss programs, many individuals struggle to achieve and maintain results, highlighting obesity as a complex medical condition that has not yet received adequate attention from the medical community. This context sets the stage for discussing innovative approaches to obesity care and the personal journeys of those involved in this field.

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