James Sinclair's Business Broadcast $45k/Month from Dating Events - Is Franchising the Right Move?
Apr 20, 2025
Explore a $45k/month dating events business contemplating franchising. Delve into unique strategies that fueled growth from one event to 28 across multiple countries. Uncover the challenges of maintaining gender ratios, enhancing marketing tactics, and navigating the emotional complexities of business ownership transitions. Learn the ins and outs of franchising, including relationship management with franchisees and the importance of engagement for attracting sponsorships. A lively discussion blends humor with serious insights on entrepreneurship!
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Founder’s Origin and Growth Story
- Sherry started Cheeky Events after moving from London to Australia to find serious singles without the dating apps hassle.
- She grew from one monthly event to 28 monthly sold-out events across Australia, New Zealand, and London.
Social Stigma Limits Organic Reach
- Singles rarely share their attendance at events on social media due to stigma, limiting organic social reach.
- Most referrals come from traditional word of mouth rather than public Instagram posts.
Beware Franchising Risks in Dating
- Franchising a low-barrier dating events business is risky due to easy competition and franchisee independence.
- Instead, consider hiring staff to retain control and avoid time-consuming franchisee management.