459: How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance

Balancing a business and home-schooling 8 children, building a team, and diversifying your business to different platforms with Lisa Bass.

-----

Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone.

How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance

Lisa Bass first started her site, Farmhouse on Boone, in 2016. Since then, she has diversified her brand to include a podcast, YouTube channel, courses, and more (all while raising 8 children)!

In this podcast interview, Bjork and Lisa talk about balancing her business with her family life, and how she has built a team to support her business over the years. Lisa also chats about how each arm of her business ranks in terms of income, and why she continues to prioritize YouTube.

Lisa has been one of our most-requested podcast guests and we’re so happy to have her join us! Hope you enjoy the episode.

In this episode, you’ll learn:

• More about Lisa’s journey from starting her site in 2016 (and growing her site to have multiple millions of monthly pageviews).
• What she attributes her success to.
• How she balances her business and home-schooling her 8 (!!!) children.
• How she has built her team over the years and what the workflow within her business looks like.
• How her different platforms (blog, social media, podcast, YouTube) fit into her income.
• Why she continues to prioritize creating content for YouTube.
• What her strategy around creating YouTube content is (and how she’s improved it over the years).
• What she would do if she was just starting Farmhouse on Boone today.
• What tools she uses to run her business.

Resources:

• Farmhouse on Boone
• Simple Farmhouse Life
• Raptive
• MrBeast
• Mark Rober
• True Native Media
• Spotify for Podcasters (formerly Anchor)
• Trello
• Slack
• Final Cut Pro
• Epidemic Sound
• Teachable
• EasyWebinar
• ConvertKit
• Follow Lisa on Instagram, Facebook, YouTube, and TikTok
• Join the Food Blogger Pro Podcast Facebook Group

-----

This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.