Entrepreneur Conundrum From Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBs
Guest: Fred Meyers, Founder & CEO of Queensboro
Links:
Website: www.queensboro.com
Facebook: https://www.facebook.com/queensboro/
Instagram: https://www.instagram.com/queensborousa/
Episode page: https://entrepreneurconundrum.com/fredmeyers
In this episode:
(00:00) Intro — spotting a premium polo gap and building from scratch
(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)
(04:14) The $4.95 first-order offer and trust-building guarantees
(06:07) Shipping realities: continental U.S. free shipping and reliability
(07:25) Lessons from economic turbulence & organizational vulnerabilities
(09:40) Why move HQ to Dallas—and what improved (talent & logistics)
(15:26) Expansion thinking (East, Texas/Midwest, West Coast next)
(16:06) “Great small company” > “bad big company” (and how to become great)
(18:35) A turning point: “We’re not doing better because we aren’t better.”
(19:38) The 4 P’s people framework: Principled, Positive, Proactive, Productive
(27:50) Brand basics: clear positioning → clear logo → clear expression
(30:24) Culture you can “hear”—why energy shows up in the box
(33:21) Best advice received: “Do what’s good for Freddie.”
(35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character
(37:58) Where to learn more & connect
Takeaways:
Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics.
Hire for the 4 P’s; you can’t out-perform your lowest standard.
Be a great small company—scale comes after excellence.
Position → brand → logo → apparel: get the story straight, then amplify.
CTA: Start your first embroidered shirt for $4.95 and test the experience: www.queensboro.com
Key Questions
(01:07) All right, so how did you get to where you are today?
(01:52) You stayed focused?
(02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C?
(04:09) Do you have a minimum quantity that I need to order?
(07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it?
(11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck?
(15:58) Are there any other big goals that you're looking to achieve in the next couple of years?
(22:57) How did you get your company's name?
(26:39) What are some of your thoughts about helping others build their brand?
(30:57) What did you do to help you get through hard times or times that were rough?
(33:12) What's the best advice you've ever received?
(35:49) What's the best advice you've ever given?
(37:53) Where can we go to learn more about you and what you do?
Fred Meyers
www.queensboro.com
https://www.facebook.com/queensboro/
https://www.instagram.com/queensborousa/?hl=en
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
www.distinctdigitalmarketing.com