The Hidden 20% cover image

The Hidden 20%

Viral Urban Gardener: "Get out of the ADHD noise, and into something real"

Mar 12, 2025
51:55

Urban gardener, TV producer and author Martha Swales shares how gardening soothes her busy ADHD mind. After producing MasterChef and Nigella Lawson’s Cook, Eat, Repeat, she found viral fame inspiring millions to embrace nature.


In this chat with Ben, Martha explores the contrast of her powerhouse producer persona who is always on time and in control VS her messy, sometimes late, fast-moving ADHD mind. She shares how gardening fosters mindfulness, soothes sensory overload, and why getting your hands dirty is the ultimate therapy. Martha also reveals her top beginners tips for budding urban gardeners!


00:00 Introduction

1:50 How Does Martha Describe Her ADHD brain?

2:17 Strengths VS Weaknesses of an ADHD Busy Mind

3:21 Tears of Tiny Pond Joy

4:12 ADHD: Excessive Quietness VS Uncontrollable Babble

4:37 The Beauty of The Tiny Details

5:43 ADHD VS Nature’s Natural Patience

7:00 Unlocking The Potential of Nature

10:22 Martha’s ADHD Diagnosis Journey: Mum Knows Best

12:00 The Voice of ADHD Truths From The Best Friend

13:23 Martha's Post-ADHD Diagnosis Distress

13:39 ADHD Acceptance

14:18 Being Kind to your ADHD Mind

15:40 Peeling Back The ADHD Onion Layers

16:45 ADHD VS Primary School

18:06 How a Neurodivergent Diagnosis Can Affect Our Loved Ones

19:02 The ADHD Girlfriend Laundry Agreement & Reciprocal Altruistic Bats

21:11 When Martha Is At Her ADHD Best

22:58 The Firecracker Senior TV Producer VS Being Late To Meet Friends & Getting Lost

27:37 I Need Gardening For My ADHD Brain

29:40 ADHD Sensory Soothing: Ben’s Moment with his Silver-birch & Martha’s Love of Whittling

32:09 Connecting To The Land

32:53 Martha’s Top Growing Tips For Beginners

35:59 Why Should ADHD’ers Get Gardening?

36:54 Cooking & Gardening for Busy ADHD Minds

38:18 The Perfect Storm: Cooking, Gardening & ADHD

41:16 The Graveyard of ADHD House Plants

41:41 What Martha Would Have Done Differently: The Garden VS The Allotment

43:43 What Is The Biggest Challenge For An ADHD Gardener?

45:28 Martha’s Book: Give It A Grow

47:12 The ADHD Cucumber Killer

48:37 Praise From The Greats

49:53 Martha’s Badge Of Honour & Gratitude


___________


On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.

 

Host: Ben Branson

Head of Production: Bella Neale

Assistant Producer: Phoebe De Leiburne

Video Editor: James Scriven

Social Media Manager: Charlie Young

Music: Jackson Greenberg

 

Brought to you by charity The Hidden 20% #1203348

 

_____________________________________

 

Follow & subscribe…

 

Website: www.hidden20.org

Instagram / TikTok / Youtube / X: @Hidden20podcast

Ben Branson @seedlip_ben

Martha Swales @marfskitchengarden


If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.


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