The Crexi Commercial Real Estate Podcast | CRE Insights & Strategies The Competitive Advantage of Social Media
This episode explores exciting new marketing trends and the business advantages of storytelling with Jade Shenker, Commercial Agent at SERHANT.
The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.
In this episode, Crexi's Ashley Kobovitch dives into the world of commercial real estate with strategy specialist and top 30 under 30 NAR advisor, Jade Shanker. Showcasing her experiences as a broker in New York City managing over 500 million in luxury assets, Jade shares how she utilizes a unique approach to providing her clients, including celebrities and luxury brands, the best service possible. Jade also emphasizes the power of social media and digital platforms in the real estate industry, and provides valuable advice for people entering the business.
Their wide ranging conversation includes:
00:04 Introduction and Guest Background
01:33 Jade's Journey into Commercial Real Estate
04:09 The Importance of Creativity and Failure in Real Estate
10:13 Building and Maintaining Client Relationships
13:34 Working with High-End Clients and Brands
22:19 Creating Value for Clients and Favorite Transactions
28:10 Leveraging Social Media in Commercial Real Estate
29:04 The Power of Social Media in Real Estate
29:20 Personal Experiences and Success Stories
30:31 The Importance of Being Authentic and Engaging
31:18 The Art of Capturing Attention
31:45 The Impact of Personal Connection
33:00 The Role of Social Media in Commercial Real Estate
33:53 Advice for Younger Brokers and Newcomers
36:51 Current State of the Commercial Real Estate Market
37:10 Opportunities and Challenges in the Current Market
43:23 Advice for Investors and Brokers
50:37 Misconceptions about the Industry
53:40 Final Thoughts and Sign-offs
About Jade Shenker:
Jade Shenker is a NYC socialite and strategist who's made her name as an NAR Top 30 Under 30 real estate advisor and investor.
After managing $500M+ in luxury assets, Jade joined the SERHANT team, focusing on commercial, investment, and ultra-luxurious unique assets. Jade's high-profile clients include athletes, Grammy-nominated producers, LVMH brands, Dom Perignon, Netflix actors, and fashion icons.
Raised by NYC real estate developers, she's served as a board member for planning and zoning committees. Her media team's combined platform currently hits around 20 million viewers nationwide.
For show notes, past guests, and more CRE content, please check out Crexi’s blog.
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