Marketing Trends How Andy Mackensen, co-founder and CMO of SnackNation, is Having Fun and Connecting With Customers
Most of us spend an awful lot of time at work, and as a result, there has recently been a movement to make workplaces into places you actually want to be. Whether that’s in the form of in-office activities, having the best tech available at all times, or having access to healthy and filling food, companies that want to recruit and retain top talent are focusing on creating the best environment possible. One of the companies that are helping create those environments is SnackNation, and on this episode of Marketing Trends, the co-founder and CMO, Andy Mackensen joined us to explain how he’s growing his business and leading by example by creating what Entrepreneur Magazine called one of the “top company cultures.” Plus, he dives into the marketing strategies he’s used in order to get as close to the customer as possible.
3 Takeaways:
- You have to “eat your own dog food” — so if you’re selling healthy snacks and a great working experience, you have to cultivate those things in your own company as well
- You have to create content beyond your core product in order to connect with and deliver value to your customers
- If you want true insights on how to grow, get as close to your customer as possible
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