Profit by Design 300: Real Transformation through Connection, Communication, and “Story Listening” with Dr. John Gordon
People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized patient stories, fostered a positive work culture, and unlocked powerful insights on the journey to build a more human-centered dental practice to empower people with transformational change. Join us for this inspirational conversation!
Dr. John Gordon hosts the Fearless Dentistry Podcast. He was in private dental practice in Kansas City for 42 years. His passion for his work came alive when he transitioned from general dentistry to a lifestyle niche dental practice dedicated to making a difference in people’s lives through exceptional patient experiences. We are going to find out what happened when Dr. John began asking patients to tell him their stories and forming connections on a deeper emotional level. He loves mentoring and sharing what’s helped him develop and maintain the practice that he’s proud of for all the right reasons. In his retirement, he has found a new passion for his podcast. His purpose is to stimulate, encourage, and motivate his audience to take action on their dreams with courage, curiosity, focus, and commitment.
Profit by Design is a Tap the Potential Production.
Show Highlights:
- Dr. John’s experience in general dentistry—and the epiphany that changed the course of his career
- Lifestyle dentistry: how it transforms patients’ lives in very emotional ways
- “Story listening” led to amazing results when Dr. John began asking his patients to tell him their stories.
- The process of using technical dentistry to transform lives
- What it opens up in people to be able to share their dreams
- Dr. John’s message to each patient: “You are the hero. Go show people who you are and make a dent in the world.”
- Similarities between lifestyle dentistry and Tap the Potential’s work with business owners to help them love life again
- Dr. John’s message to his team to get them on board with transformational dentistry
- Dr. John’s life today as a retired dentist: podcasting, reading, being curious, speaking, and creating workshops
- What Dr. John would tell himself as a younger business owner
Links and Resources:
Catch Dr. John Gordon on the Fearless Dentistry Podcast!
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