The Survival Podcast First Tuesday Coffee Chat with John & Nicole – Epi-3768
Dec 2, 2025
John Willis, founder of SOE Tactical, shares his entrepreneurial insights alongside Nicole Sauce. They dive into how Black Friday impacts small businesses and discuss current events, including modern drone tech in conflict zones. John provides fascinating updates on his snake feeding logistics and the benefits of local manufacturing via 3D printing. The conversation also touches on cultural polarization and retail changes, wrapping up with light-hearted rants about packaging inefficiencies and the value of community-driven tools.
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Customer Demands And Product Signals
- John recounted a long-running customer comment about red shotgun-shell bodies visible on his micro rigs and how people demanded redesigns.
- He explained product-choice signals: if nobody else makes it, it's often because nobody wants it or it won't sell.
Tethered Drones Prevent Jamming
- John and Jack described Ukraine's wired 'fly-by' drones and how using a physical tether prevents jamming.
- They observed operators deploy multiple drones and controllers per target to maximize effectiveness despite losses.
The Gecko33 Mall Myth
- Jack told the Gecko33 mall-ninja story: an online poster inflated mall-security heroics and then vanished, spawning forum myth.
- The tale became an internet legend where invoking his handle supposedly summoned him back.
