What's Working Right Now With Google and YouTube Ads

If you're wondering how you to market your business with Google and YouTube Ads and start generating some leads and sales for your business, you don't want to miss this episode.

Brett Curry from OMG Commerce joins Matt in this episode to talk about some of the latest trends in Google and YouTube Advertising so you can get the most out of your campaigns.

ABOUT BRETT

Brett is a seasoned entrepreneur, digital marketer and podcast host. He leads an 8-Figure ad agency of Google, YouTube and Amazon marketing rockstars. Brett is also the father of 8 children, and a basketball coach.

Here’s a summary of the great stuff that we cover in this show:

• YouTube has 2 billion active monthly users, making it a great platform for e-commerce entrepreneurs. There is a perceived barrier to entry when it comes to testing on YouTube, as people don't know how to go about doing so.
• Creative is important on YouTube, as the video needs to be interesting enough to get someone to click.
• YouTube is a good platform for both demand generation and capture. Remarketing to already existing customers is also an effective strategy on YouTube.
• On YouTube, videos as short as 30 seconds can be used for awareness, while longer form videos such as one to three minutes are better for conversions.
• Videos over 3 minutes long may incur a cost from YouTube, yet they could still be effective if they convert well.
• When it comes to ROAS, Google is typically higher due to being closer to the purchase than YouTube. However, it's important to remember that YouTube feeds other campaigns and its role should not be overlooked.
• Once a user clicks on your ad and is taken to your landing page, they need to feel like they are in the right place, with a headline that is congruent to what was seen in the video.
• Additionally, there should be more selling on the landing page, outlining benefits and features as well as video and social proof.
• Brett recommends building out a strong bottom of the funnel with search, shopping, and remarketing on the Google side first.
• Start testing a lander with Facebook before moving to YouTube with a minimum budget of $5-10K per month. A customer acquisition cost of $50-100 should be anticipated for direct conversions.
• Google Performance Max is a single campaign channel that encompasses all Google channels such as search, shopping, display, discovery, YouTube, and Maps. It replaces Smart Shopping for eCommerce brands and encourages advertisers to focus more on creative like images, product listings, and optimized videos.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.