The Game with Alex Hormozi 3. Section A. Attract | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover how free and discounted promotions can attract customers and create a thriving business. Alex shares his transformative experience from a pivotal keynote that generated valuable contacts. Learn how to turn those contacts into opportunities by offering services for free initially. He details why starting with low-friction offers builds demand and highlights the importance of communicating clear benefits to potential customers. Finally, delve into strategies for monetizing that flow by gradually increasing pricing and adding upsells.
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Breakout Moment Onstage
- Alex Hormozi described speaking at a conference at 26 where a simple talk on his free six-week challenge generated massive interest.
- He was swarmed with questions and contacts afterward, which revealed demand for his knowledge and led him to offer help to gyms.
Built Business By Giving Services Away
- Alex gave himself away for free to prove the model by flying to gyms, spending his own money, and delivering customers before taking any cut.
- He repeated this for 33 gyms over 18 months and used the free offer to make his first million outside his gyms.
Start New Markets With Free Offers
- When entering a new market, start with a free or massively discounted offer to buy time and gather proof of concept.
- Use the promotion to collect testimonials, referrals, and early conviction before charging full price.
