This week it’s a look under the hood of Highland Brewing in Asheville. The venerable institution has been going strong for more than 30 years and has grown and adapted over two generations of ownership. From the Craft Brewers Conference in Indianapolis, this episode was recorded before the death of Highland Brewing founder Oscar Wong. Guests are: Nikki Mitchell the VP of Brand Development and Brock Ashburn, the VP of Operations.

For more Drink Beer, Think Beer check out All About Beer.

Sponsors

Brewery Branding Co.
Since 2009, Brewery Branding has been crafting merch that helps breweries thrive.They’re born and raised in Portland, Oregon, giving them front row seats to the craft beer revolution and inspiring them to serve as your industry ally for everything branded: apparel, headwear, drinkware, and all the “wouldn’t it be cool if…” ideas you can dream up.

Brewery Branding has been there, done that, and made the t-shirts to prove it. Brewery Branding didn’t rise to the top by being just another supplier; they’re your merch mercenaries ready to get in the trenches with you. Their expert design team, online stores, warehousing, and fulfillment services are here to make your life easier—and your custom goods more profitable than painful.

Whether you're refreshing your retail space, gearing up for festival season, or launching a new product in retail, Brewery Branding delivers custom goods that are on-trend, on-brand, and ready to succeed. From the smallest batch to the biggest order, nothing gets them more excited than raising a glass to your success.

Stomp Stickers
Stomp Stickers is a proud member of the Brewers Association that produces a wide variety of printed brewery products such as beer
labels, keg collars, coasters, beer boxes and much more. Stomp’s website features an easy-to-use design tool, low quantity orders, fast turn times, and free domestic shipping. Visit StompStickers.com and use code THINKBEER for 15% off your first order.

The 5th Ingredient
If you're running a brewery owner or operator, Beer30 by The 5th Ingredient is the ultimate command center. The most powerful brewery management software on the market, Beer30 handles the entire brewing workflow, from recipe development to production. Once your beer is brewed and ready, it seamlessly manages your inventory and streamlines your brewery's sales and distribution--all in the same easy-to-use platform. Beer30 lets you get back to the beer and the people that made you fall in love with this industry in the first place. And no other brewery management software gives you the ability to truly master your business and get the insights that you need to thrive in an increasingly competitive industry. Visit the5thingredient.com/AllAboutBeer today to learn more and receive 3 free months of Beer30.

Host: John Holl

Guests: Nikki Mitchell and Brock Ashburn

Sponsors: Brewery Branding, All About Beer, Stomp Stickers, The 5th Ingredient,

Tags: Asheville, History, Brewing, Volleyball, evolution

Photo: John Holl

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