How to Be a Better Human How to spend money to buy happiness (with Michael Norton)
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May 3, 2021 
In this engaging conversation, Michael Norton, a Harvard Business School professor and social science researcher, shares his insights on how spending choices impact our happiness. He discusses the surprising benefits of investing in experiences over material goods, and how giving to others can elevate joy more than personal indulgence. Norton delves into the psychology of spending, emphasizing intentional financial habits that align with personal values. He also addresses the misconceptions of money's role in happiness, advocating for mindful spending to enhance overall well-being.
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Pro-social Spending
- Spending money on others increases happiness more than spending it on yourself.
- This is because spending on oneself becomes less impactful over time, while giving remains unique.
Pay Now, Consume Later
- Delay consumption and savor the anticipation.
- Ordering dinner in advance, even if just for the next day, enhances enjoyment.
Vacation Anticipation
- People booked trips and revisited the hotel webpage to view pictures.
- This act prolonged their enjoyment through anticipation, even before the trip.