The GaryVee Audio Experience What is the Point of Your Social Media? | Business Meeting
Jun 13, 2019
Companies often miss the mark by focusing on social media for its own sake instead of emphasizing brand and sales. A shift in strategy could dramatically improve outcomes. The complexities of agency-brand relationships are discussed, with a push for in-house content creation. Influencer collaborations are explored, showing how they can enhance brand visibility. Additionally, a personal wine project highlights the vital role of community support in entrepreneurship.
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Prioritize Longer Videos
- Focus on creating longer videos (50 seconds to 4 minutes) for Facebook, prioritizing brand and sales.
- Longer videos allow for deeper engagement and better retargeting for higher conversions, despite potentially lower initial reach.
Social Media for Business Results
- Many companies focus on social media for vanity metrics instead of business results.
- They also don't hold traditional advertising to the same level of accountability as digital, despite less data.
Branding and Sales
- Use both branding and direct sales advertising on social media.
- Don't try to hide sales in branding or vice versa; be clear about the purpose of each piece of content.