From Manual Gifting to $250m+ Spent: How Sendoso Revolutionized B2B Engagement

Oct 27, 2024

Kris Rudeegraap, co-founder of Sendoso, a corporate gifting platform valued at over $152 million, shares his inspiring journey from salesperson to gifting innovator. He discusses the challenges of building a meaningful gifting solution and how AI drives hyper-personalized gifting strategies. Kris highlights the importance of understanding customer needs and shares growth tactics for successful B2B engagement. His insights offer practical advice for aspiring entrepreneurs and product managers looking to make a real impact in their fields.

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Intro

00:00 • 2min

From Salesperson to Gifting Innovator

01:53 • 11min

The Power of Personalization in B2B Gifting

13:10 • 5min

Scaling B2B Engagement: Strategies and Insights

18:32 • 16min

Navigating Global Growth: Strategies for International Expansion

34:06 • 2min

Essential Advice for Aspiring Product Managers and Entrepreneurs

35:48 • 2min