Everything Product Podcast
From Manual Gifting to $250m+ Spent: How Sendoso Revolutionized B2B Engagement
Oct 27, 2024
Kris Rudeegraap, co-founder of Sendoso, a corporate gifting platform valued at over $152 million, shares his inspiring journey from salesperson to gifting innovator. He discusses the challenges of building a meaningful gifting solution and how AI drives hyper-personalized gifting strategies. Kris highlights the importance of understanding customer needs and shares growth tactics for successful B2B engagement. His insights offer practical advice for aspiring entrepreneurs and product managers looking to make a real impact in their fields.
37:51
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Quick takeaways
- Kris Rudeegraap's transition from a sales problem to creating Sendoso illustrates the importance of identifying and solving real-world challenges in product development.
- The incorporation of AI and data analytics into Sendoso's services highlights the significance of technology in enhancing personalization and optimizing customer engagement in B2B gifting.
Deep dives
Identifying a Significant Problem
The entrepreneur recognized a substantial issue in the corporate gifting industry, which represents a multi-hundred billion dollar market. By understanding the challenges of sending gifts in a world dominated by email and spam, he aimed to create a solution that streamlined the process. This included automating the sending of gifts, swag, and direct mail, which were previously tedious and manual tasks. The vast addressable market and inherent complexities of logistics provided a formidable opportunity to establish a competitive advantage.
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