From Manual Gifting to $250m+ Spent: How Sendoso Revolutionized B2B Engagement
Everything Product Podcast
Scaling B2B Engagement: Strategies and Insights
This chapter explores the growth strategies of a company in the B2B engagement space, focusing on sales culture, marketing approaches, and the impact of COVID-19 on business operations. It discusses the evolution from sales-led to product-led strategies, the integration of AI for enhanced customer engagement, and highlights effective gifting strategies for both client and employee engagement. Additionally, it contrasts the dynamics of B2B and B2C gifting, examining customer acquisition costs and user experience in both markets.
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