Why Most Founders Plateau Early (According to the Research)

Most people still believe excellence is a gift.
This episode shows you why that idea is false — and why that belief is quietly capping your potential.

Today I break down one of my favourite pieces of performance research: The Making of an Expert by Anders Ericsson (the researcher behind Peak). It’s a rare, compact overview of what actually creates world-class performance in any field — business, coaching, sport, relationships, leadership, anything.

Inside, we cover:

• why experts are made, not born
• why “being talented” predicts nothing
• why most founders plateau early
• the real definition of expertise (and why it’s uncomfortable)
• what deliberate practice actually looks like
• why most people never come close to their potential
• how to structure your own path to elite performance
• the role of coaches, feedback, and psychological stretch
• why your mind — not your tactics — determines your ceiling

If you’re a founder who feels capable of far more than you’re currently producing, this episode will give you a scientific blueprint for becoming exceptional — not through motivation, but through real sets and reps.

This is how world-class performers are built.
And it’s available to you.