The Freedom Project
Tom Foxley, Mental Fitness Coach for Business Owners
Do you crave freedom & want to hit peak mental fitness?
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
Episodes
Mentioned books
Nov 13, 2025 • 12min
Finding Peak Performance In A New Way
If you've ever found yourself mentorship-hopping, this is for you
Nov 7, 2025 • 33min
The Mundanity of Excellence: Why Masters Win by Being Boring
What if excellence isn’t about talent or luck—but about doing ordinary things exceptionally well? In this episode, Tom explores The Mundanity of Excellence, a little-known research paper that reveals how Olympic athletes, elite entrepreneurs, and high-performers reach the top. Learn how small qualitative shifts—not more hours or “grind”—create exponential growth. If you’ve ever wondered how to reach your next level of performance, this will change how you see success forever.
Sep 18, 2025 • 20min
125: Joe's Mindset Upgrade & How To Grow Quicker
Today I'm bringing you a conversation with my client, Joe Parish. It's a deep dive into how he levelled up his performance and what that looks like for your growth
Enjoy
Sep 12, 2025 • 12min
124: The quickest way to your next level
"the quickest way to your next level is directly through the emotion you least want to feel". What does that mean and how do you apply it to your growth?
Jul 17, 2025 • 11min
123: The Psychology of Doing What You Said You’d Do (Live Coaching)
Most people fail not because they lack goals—but because they never plan for reality. In this episode, you’ll learn a simple, proven psychological method to bypass procrastination and make execution automatic. Grounded in neuroscience, Stoic philosophy, and behavioural studies, If-Then Plans will change the way you approach your most important tasks.
Jul 12, 2025 • 30min
122: Money Mindset, Grit & Leadership
Today I share the key teachings form this week of coaching, including:
1 - How to develop more grit so you can thrive
2 - Overcoming limiting beliefs in your business
3 - How your money mindset could be making you poor
4 - Navigating tough leadership decisions.
Enjoy!
Jul 9, 2025 • 9min
Mental Edge 121: Deconstructing Joe Rogan's Psychology - what made him successful
Your free mental fitness assessment: https://tom-zxkuptpo.scoreapp.com
I deconstructed Joe Rogan's psychology so you can apply it to your life. Give me 8 minutes and I'll teach the 5 tools Joe Rogan uses to become insanely successful. (From a master mental fitness coach).
Jun 10, 2025 • 7min
Mental Edge 120: The Elite Military Skill Every Business Owner Must Learn
What separates those who push through brutal setbacks from those who give up? In this episode, Tom shares a raw story from Royal Marines Commando training to uncover the psychological skill more powerful than talent: grit. You’ll learn why most business owners unknowingly train their minds to quit—and how to rewire your brain for unshakable resilience, using neuroscience-backed tools like the Reticular Activating System. Plus, you’ll hear how one founder transformed her mindset and results in just 12 weeks.
Jun 4, 2025 • 8min
Mental Edge 119: Breaking Limits, Neuroplasticity & Tears
Hitting your lowest point isn’t a sign of weakness—it’s an invitation to grow.
In this episode, I share one of my hardest nights as a parent and how it exposed the next level of my mental fitness. We’ll explore why discomfort is a gift, how neuroplasticity works under stress, and why the real transformation comes from failure reps—both in the gym and in life.
📲 Follow Tom on Instagram: instagram.com/tomfoxley
💻 More from Tom: tomfoxley.me
May 28, 2025 • 5min
Mental Edge 118: The Edge of Discomfort
You won’t always know what’s holding you back.
But you’ll always feel it—like friction and fear at the edges of your comfort zone.
In this episode, I unpack how to grow when you can’t see the next step clearly—through the lens of Anders Ericsson’s deliberate practice, the Yerkes-Dodson Law, and personal stories of my own journey and my clients.
If you’re ready to turn that discomfort into fuel—start here.
📲 Follow Tom on Instagram: instagram.com/tomfoxley
💻 More from Tom: tomfoxley.me
