The Truth About Being Authentic Online with Jaz Smith

#309: Is it possible to maintain visibility and authenticity at the same time?

In this episode I’m joined by content creator and entrepreneur Jaz Smith to talk about what it actually looks like to build a brand around your real life.

We get into her evolution from working in real estate to becoming a full-time creator, what shifted when she started treating social media like a business, and how she balances visibility with authenticity in a world that often demands both.

Jazmyn shares the behind-the-scenes of growing her platform with intention, the pressure of always being “on,” and why some of the most powerful career moves don’t look like work at all.

This conversation is such a refreshing reminder that growth can be strategic and human.

We Talk About…

• Her pivot from real estate to full-time content
• The exact moment she started treating TikTok like a job
• How she planned her dream wedding on her own terms
• The parts of her life she doesn’t post
• Navigating friendship changes in your 20s and 30s

Resources:

• Follow Jaz on Instagram @justjazzzyidk
• Follow Jaz on TikTok @justjazzzyidk
• Listen to Jaz’s podcast Delusional Diaries
• Download my free Best Case Scenario Journal Template

Sponsors:

• Cotton: Cotton is the fabric of our lives. Learn more at thefabricofourlives.com.
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• Cakes: Sticky Cakes are comfortable, seamless, adhesive nipple covers that can be worn with every outfit. Go to cakesbody.com and use code LUCKY for 20% off your order.

Keep in touch:

• Follow on IG: @shessoluckypod @lesalfred
• Follow on TikTok @shessoluckypod @lesalfred
• Visit our website at balancedblackgirl.com

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Produced by Dear Media.

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