Business Wars Ferrari vs. Lamborghini - The Future of Cars | 4
Apr 24, 2019
Jamie Kitman, the New York Bureau Chief for Automobile Magazine and a veteran in auto journalism, dives deep into the evolving car industry. He discusses the intense rivalry between Ferrari and Lamborghini, highlighting their contrasting design philosophies. Kitman also explores the shift from sedans to SUVs, the electric revolution, and how modern luxuries challenge traditional values. With insights on market trends and consumer desires, he captures the essence of automotive passion in a rapidly changing landscape.
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Car Show Gloom
- The current mood at car shows is grim due to conflicting pressures.
- Car companies are expected to invest in the future while maintaining record profits today.
SUV Profitability
- The car market is shifting towards SUVs due to higher profitability.
- Car manufacturers promote SUVs while neglecting to mention their profit margins.
Enzo Ferrari's Focus
- Enzo Ferrari prioritized engines over other aspects of cars.
- He famously stated, "I build engines and then someone else builds cars to sort of wrap around that engine."