5 Steps to Pivot with Purpose (Not Panic)

Sep 23, 2025

Feeling overwhelmed in your business? Discover the five essential steps to pivot without panic. Learn why consistency builds credibility and how to know if you’re truly ready for a change. Jasmine shares insights on operationalizing your goals and preparing for strategic growth, emphasizing the importance of collaboration and effective leadership. Plus, explore how to avoid burnout by focusing on your strengths. If you're at a crossroads, this discussion offers the clarity and confidence you need to navigate your next move.

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ADVICE

Earn Pivot By Showing Consistency

Be consistent across marketing, sales, branding, and content before considering a pivot.
Consistency builds credibility and shows you earned the right to change direction.

ADVICE

Operationalize Before You Pivot

Operationalize the business fully before pivoting so issues aren't just owner-dependency.
Pivot only after systematizing, learning lessons, and still not getting the results you want.

INSIGHT

Define Pivot As Strategic Shift

A pivot is a strategic shift within an existing framework that leverages current skills.
Moving away just because you're 'over it' is not a true pivot and risks repeating mistakes.

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Can I be real with you?

There have been times in my business when I wanted to burn it all down. Shut the laptop. Toss the planner. Delete the Instagram account. Sound familiar?

But what I’ve learned over and over (the hard way, of course) is this: You don’t pivot because you’re “over it.” You pivot because you’ve EARNED it.

Inside this solo episode, I’m pulling back the curtain on what it really takes to pivot your business—and spoiler alert: it’s not just about following your gut or chasing a shiny new idea.

It’s about doing the WORK before the change.

This episode was inspired by a flash-fire Q&A I hosted on Instagram. And y’all did NOT hold back—question after question poured in about how to pivot, when to pivot, and what to do when you’re just plain tired of what you’ve been building.

So today, I’m walking you through the 5 key steps to earn the right to pivot your business:

Why consistency is the ultimate credibility-builder.
How to tell if you’ve truly put in the reps (or if you’re just tired).
What to do when you’ve operationalized everything... and it’s still not working.
How to pivot strategically, not emotionally.

I also share some tough love about the difference between changing direction because you're frustrated and changing direction because you've learned everything you can from your current path.

If you're at a crossroads in your business—debating whether to pivot, push through, or throw in the towel—this episode is your permission slip to get clear, focused, and real about what comes next.

Because let me tell you something, friend: you don’t pivot to escape the work—you pivot because you’ve DONE the work.

Now let’s do this together.

Click play to hear all of this and:

[00:02] How I use Instagram DMs to connect with YOU (and where this episode idea came from)

[00:58] The advice that changed everything: “You have to earn the right to pivot.”

[02:00] 5 ways to know if you’ve earned your pivot: from consistency to operationalization

[03:41] Why learning hard lessons is the secret ingredient to strategic change

[04:37] What a true pivot really means (and why “being over it” isn’t enough)

[06:27] Behind-the-scenes of my own pivot preparation—and how I lessened founder dependency

[09:00] What makes a pivot successful vs. what makes it a disguised escape

Listen to Related Episodes:

How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode581