AI Today Podcast AI Use Case Series: AI in Marketing [AI Today Podcast]
18 snips
Mar 12, 2025 Discover how AI is transforming marketing with hyper-personalization and enhanced customer experiences. The discussion highlights AI's ability to analyze data for better audience segmentation, leading to tailored messaging that boosts ROI. Learn how AI optimizes ad targeting and improves email marketing, ultimately refining user interactions. Additionally, explore the innovative strategies emerging from generative AI, fostering deeper connections between brands and customers while encouraging engaging participation.
AI Snips
Chapters
Transcript
Episode notes
Hyper-Personalization in Marketing
- AI analyzes customer data like browsing history, purchase behavior, and preferences.
- This helps deliver personalized content, product recommendations, and improves ROI.
AI-Driven Sentiment Analysis
- AI-powered sentiment analysis helps monitor social media and reviews.
- This allows brands to track trends, analyze customer sentiment, and proactively address issues.
AI-Optimized Advertising
- AI optimizes ad targeting and creation by analyzing vast amounts of data.
- It identifies relevant audiences and optimal times and platforms for promotion.
![AI Use Case Series: AI in Marketing [AI Today Podcast]](https://www.cognilytica.com/wp-content/uploads/2024/09/use-case-AI-in-marketing-150x150.png)