The Transformative Role of AI in Modern Marketing Strategies

AI has been game-changing for marketers, transforming how companies analyze data, engage with customers, write copy, create images and optimize campaigns. In this episode of AI Today hosts Kathleen Walch and Ron Schmelzer discuss how AI is being used in marketing.

From the hyperpersonalization pattern of AI where you target each individual at scale to predictive analytics where you’re able to look at past or current data to help make better predictions, AI is empowering marketers to achieve unprecedented levels of efficiency and effectiveness.

Continue reading AI Use Case Series: AI in Marketing [AI Today Podcast] at Cognilytica.