Domain Name Wire Podcast Featured Acquires HARO – DNW Podcast #539
Jun 16, 2025
Brett Farmiloe, Founder of Featured, shares insights on his company's recent acquisition of HARO after rebranding from Terkel to Featured.com. He discusses how the new brand and domain have positively impacted their direction. The conversation delves into how Featured connects journalists with experts, the evolution of HARO, and the importance of strong domain names. Farmiloe also explores the challenges and strategies involved in integrating HARO while maintaining trust and quality for users, all while shedding light on the competitive landscape.
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Premium Domain Elevates Success
- Upgrading to a premium .com domain significantly boosted Featured.com's credibility and search traffic.
- The domain helped execute strategies like expert pages, doubling traffic overnight and outranking LinkedIn profiles.
HARO's Media Connection Legacy
- Brett revived Help a Reporter Out (HARO), a vital service connecting journalists and sources since 2008.
- HARO has helped people land pivotal media moments, like a journalist connecting with Jane Goodall.
Keep HARO and Featured Separate
- Maintain HARO and Featured as separate services with distinct business models to serve different journalist needs.
- HARO remains free and ad-supported to appeal to journalists wanting unrestricted access to sources.