
Excess Returns Buffett, Sun Tzu and the Ancient Art of Risk Taking | Tobias Carlisle
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Oct 16, 2025 Tobias Carlisle, founder of Acquirers Fund and author of The Acquirer's Multiple, delves into the rich interplay between investing and the timeless strategies of Sun Tzu. He highlights how Buffett’s acquisitions, like General Re and his massive stake in Apple, exemplify victory without conflict. The discussion reveals key concepts like via negativa—succeeding by avoiding mistakes—and the importance of temperament over intellect. Carlisle also emphasizes simplicity in investing, the merit of patience, and Buffett's strategic approach to the Japanese market.
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Three Strategic Pillars
- Buffett's approach maps to three Art of War ideas: invincibility, victory without conflict, and unassailable strength.
- Success in risky games is achieved primarily by avoiding catastrophic failure and surviving downturns.
General Re: A Defensive Masterstroke
- Carlisle recounts Buffett's General Re deal as a defensive masterstroke that insulated Berkshire in the 2000s crash.
- Buffett swapped equity for bonds, later profiting when bonds rallied and reinvesting into equities after the downturn.
Apple: Victory Without Conflict
- Carlisle narrates Buffett's Apple purchase as 'victory without conflict' achieved by quietly building a huge stake.
- Buffett treated Apple as a consumer franchise and allocated an unprecedented portion of Berkshire to it, delivering massive returns.

















