Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn:
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The case selection rules that protect brand, margins, and outcomes
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Why trial readiness wins better settlements—and how to signal it to defense
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Why experience and focus groups beat verdict reporters for valuing cases
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Hiring for trial mindset and keeping top talent through shared success
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