Tools For Thinking by Betaworks

Maps and Creativity

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Dec 3, 2022
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ANECDOTE

Pandemic Inspiration

  • Lorenzo Bernaschina, founder of Gems Notes, was inspired to create his tool during the pandemic.
  • He noticed the difficulty researchers faced finding relevant information amidst the noise.
ANECDOTE

Shift to Facilitation

  • Anne-Laure Le Cunff, founder of Ness Labs, shifted her focus during the pandemic.
  • She transitioned from broadcasting content to facilitating connections and learning within her community.
INSIGHT

Maps vs. Sentences

  • Thinking in maps fosters emergence by connecting ideas visually, unlike linear sentence-based thinking.
  • This reveals patterns and insights missed when focusing solely on individual pieces of information.
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