Idea to Startup Three Ways to Create Trust (ITS Classic - top 1%)
Dec 31, 2025
Discover why people trust strangers in NYC with their car keys! Explore fascinating stories about street parking and community trust. Learn how a baldness cure salesman achieves an impressive conversion rate and the three essential tactics for building customer trust: authority, specificity, and consistency. Find out how focusing on urgent problems fosters trust and why repeated interactions are key to earning it. A must-listen for anyone looking to cultivate deep connections in their startup journey!
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Neighborhood Enforces Parking Rights
- Brian Scordato describes waiting in his parked Honda during NYC street-sweeper hours and watching neighbors defend parking spots from a spot-stealer.
- A community reaction and honking chased the spot-stealer away within seconds, illustrating informal neighborhood enforcement.
Secondary Markets Solve Painful Problems
- Brian tells of niche side businesses around street parking: a $300 monthly spot-mover and a $250 valet who parks cars uptown for cash.
- He also describes teenagers who sit in cars and move them for $50 a week, showing informal market solutions.
Trust Is The Foundation Of Business
- Trust underlies all five fundamentals of business and is required for customers to buy, use, and pay for value.
- Without trust, a business remains theoretical and cannot turn into a functioning venture.