E113: Interview with our New Director of Ecommerce

"What's the next thing we have to do to keep going? Is that contacting Amazon, or fixing a listing? Where in some places we probably should take a step back and think about where are we going with this brand and how do we picture it in the next 6 months or a year." - Jacquelyn on focusing on the bigger picture and not getting distracted by the day-to-day activities of the business

 

When you run a small ecommerce company, it's fine to wear many hats--you can be your own CEO, product development specialist, even your own janitor. But if you want your company to grow, you'll realize that being a one-man band hugely limits the scalability of your business.

While I'm not a one-man band, I realized I needed somebody to help with high-level business development when our company began growing aggressively. If you've been following the EcomCrew podcast for a while now, you'll probably remember a few episodes early last year where I mentioned I was looking to hire a C-level employee. Six months later, we hired Jacqueline as our Director of Ecommerce. It was a long and meticulous process, considering that this is a role that will have a direct impact on the direction of our business.

Jacquelyn has been with us for 3 months now and she has already made huge improvements in our business, streamlining many of what used to be "brute-force" processes. I invited her to be a guest on this episode to talk about the hiring process and what it's like to be on the front seat running our ecommerce company.

Some conversation points:

• Why I decided to hire a C-level employee
• How we found Jacquelyn
• Her professional background
• What she's done so far and what changed with our business since she came onboard
• Her first impression of our business and the areas she thought needed improvement
• The most difficult challenges she sees in the next 12 months
• What she's excited about the company moving forward

We plan to grow double this year and I'm confident we will achieve it with Jacquelyn's help. I had fun recording this episode and I will have her on the podcast again in a couple of months with updates on our growth.

Resources mentioned:

Stamped.io AsiaInspection Episode 96: Our Philippines Team--Hiring and Maintaining a Team of Rockstar VAs

Thanks for listening! Until next week, happy selling!