Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience.

Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author Lisa Childs.

Lisa joins this episode of The Visual Lounge to share her recipe for success, detailing her introduction to video creation and how she built her YouTube channel to reach 250,000+ subscribers – plus the challenges in between!

Learning points from the episode include:

00:00 – Introduction
02:30 – Lisa’s top tip for improving your videos
04:14 – How Lisa started making cooking videos
05:00 – Why video creators should learn and adapt
06:35 – What Lisa’s previous career taught her
10:47 – Lisa’s first steps as a creator
12:09 – Lisa’s biggest challenges as a creator
15:57 – Does Lisa use templates and structures for her videos?
19:41 – Providing value without high-tech equipment
22:00 – The moment Lisa realized her success as a creator
26:36 – Lisa’s experience with Camtasia
29:19 – Speed Round questions
38:11 – Lisa’s final take
38:49 – Outro

Important links and mentions:

Bears, Bulgaria, and Soul Boom with Rainn Wilson