On this episode of The Kara Goldin Show, we’re joined by Aaron Luo, Co-Founder and CEO of Caraa, the modern luxury bag brand built for real life. With a background running billion-dollar businesses, Aaron left the corporate world to chase a bold vision—one where design, durability, and functionality collide to create bags that keep up with today’s dynamic, on-the-go lifestyle.
During our conversation, Aaron shares the founding story of Caraa, how he and co-founder Carmen Chen Wu built a brand with lasting power, and what it takes to create products that are as versatile and resilient as the women who carry them. We talk about the power of thoughtful design, the difference between hype and real brand equity, and how he navigates everything from scaling operations to staying creatively inspired.
Whether you're building a fashion brand, obsessed with product development, or just love a good founder story—this episode is packed with wisdom, passion, and practical insights. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Aaron Luo and Caraa:
https://www.instagram.com/caraasport/
https://www.linkedin.com/in/aaron-luo-4055792/
https://www.caraa.co/

677 Aaron Luo: Co-Founder & CEO of Caraa