Product Therapy

Coaching How to Coach

6 snips
Oct 30, 2025
Gabi Bufrem, a product and leadership coach, shares insights on unlocking performance through curiosity and empathy. She emphasizes the importance of coaching for leaders, explaining how building trust quickly is vital. Gabi distinguishes between coaching, mentorship, and management, and discusses why every executive deserves a coach. She offers practical advice on giving constructive feedback and maintaining open communication. Gabi also highlights measuring coaching success through tangible outcomes and the significance of vulnerability in leadership.
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INSIGHT

Coaching Is Enabling, Not Doing

  • A coach enables people to reach their potential by asking tough questions and offering perspective rather than prescribing answers.
  • Coaches measure success by the client's results and share skin in the game for those outcomes.
ANECDOTE

How Coaching Found Her

  • Gabi's mother inspired her through clinical psychology and running a thriving practice, showing impact on people's lives.
  • Early management experience and a coaching course convinced Gabi to become a coach full-time.
ADVICE

Deserve — Not Just Need — A Coach

  • Get a coach because external perspective reveals blind spots you can't see when you're immersed in a role.
  • Treat coaching like elite sports: top performers have multiple coaches to keep improving.
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