Return of Rideshare as a Premium Digital Channel -- Cherian Thomas // Octopus Interactive

Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel. Show Notes

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• Cherian Thomas: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
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