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Quick takeaways
- Completing 'boring work' is crucial for success in marketing, including tasks like prospecting and creating ad variations.
- Increasing volume, skill, and time invested in a task leads to compounding effects and better results in generating leads and achieving business growth.
Deep dives
The Importance of Doing the Boring Work
Many times, we neglect certain tasks because they feel tedious or beneath us. However, it is crucial to confront and complete the 'boring work' such as prospecting, posting consistent content, reaching out to potential customers, or creating various ad variations. Although it's easy to understand, it's difficult to implement due to a lack of discipline. Doing the boring work is essential for achieving success in marketing.
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