Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies to talent collaborations.
Their innovative approach to brand integration within entertainment sets Matt Rotundo and Sugar23 apart in advertising, transcending the typical bounds of product placement.
Breaking and Entering Advertising Podcast