Jeff Bloomfield. How to Sell Based on Human Behavior. Episode 429 with The Real Brad Lea (TRBL)

Jeff grew up on a 100-acre farm in north central Ohio. His Papaw bought that farm with his life savings, and it was on this very farm that he learned most of the lessons that have guided him through his personal and professional journey.

His Papaw believed that problem solvers ruled the world and that with enough creativity, ingenuity and in our case, a little duct tape, that you could solve any problem and likely help anyone else solve theirs as well. Today, Jeff calls that the "Platinum rule". That you should treat others better than they expect to be treated.

In this episode, Brad and Jeff discuss Jeff's story and what it means to problem solve with critical thinking.

00:00 Intro

01:11 Jeff's story

02:01 "Hard work and perseverance is what gets you ahead in life." - Jeff Bloomfield

06:01 Braintrust

08:37 "All human decision making happens emotionally first."- Jeff Bloomfield

12:47 Bomb: When the human brain is under pressure it always communicates from its highest level of training, knowledge, and belief.

14:16 Neuroselling on Amazon

15:30 Reading

17:45 Join Brad's closer school https://www.closerschoollive.com

19:05 Beliefs drive behaviors

21:31 There are two types of trust: personal and professional

24:09 The formula

30:00 How to tell the story

37:30 Ask questions that matter

42:00 Leadership

44:18 "You can't manage people, you can manage processes, but you have to lead people." - Jeff Bloomfield

49:17 For businesses go to https://www.braintrustgrowth.com and for individuals go to https://www.braintrustacademy.com

53:57 Bomb: Without repetition, the habit never forms