Episode 140: The Demo is the Story: How Product Marketers Can Elevate Every Buyer Touchpoint

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Sam Hillestad, Director of Product Marketing at Reprise — a self-proclaimed “demo nerd” and one of the sharpest voices in the interactive demo space.They dive into:-Why product marketing should own the demo experience — live and interactive-How to make demos memorable with storytelling and relevance (not just feature tours)-The rise of demo centers and use-case specific experiences-Common mistakes that kill demo impact before they start-How AI is transforming demo creation, personalization, and maintenanceIf you’re in B2B marketing, sales, or product, this is a masterclass in turning demos into your most powerful revenue asset.🎧 Subscribe to #TheGTMPack for weekly episodes with modern GTM leaders.#TheGTMPack #B2BMarketing #SalesEnablement #ProductMarketing #InteractiveDemos #DemoLedGrowth #AIinSaleshttps://www.assetmule.ai/