How I Used Hormozi’s Playbooks to Scale Fast

I was recently featured in Alex Hormozi’s $100M Money Models as a case study—and in this video, I’m breaking down the exact playbooks we used to scale Well-Oiled from a $5M company to a $15M company (and beyond). Here’s the thing: playbooks aren’t just for massive corporations. If you’re a small business owner and you don’t have them in place, you’re leaving money on the table and creating chaos for yourself and your team. I’ll walk you through: The difference between SOPs, systems, and playbooks (and why most people confuse them) How we shifted from “this is how I do it” to “this is how we do it” as a company The 3 sales playbooks that skyrocketed our close rate from 27% to nearly 50% Why playbooks aren’t just documents—they’re the key to buying back your time, reducing turnover, and scaling without bottlenecks I’ve been running businesses for 20+ years, and I can tell you: without playbooks, you will hit a ceiling fast. With them, you get consistency, freedom, and growth.