E53: Building Trend: Ted Raad's Vision for Influencer Management

In this episode of the Matthews Mentality Podcast, host Kyle Matthews chats with Ted Raad, founder of Trend Companies, about his journey of creating a successful influencer management agency. The discussion delves into the influencer economy, the importance of authenticity for content creators, and the nuances of managing a rapidly growing business. Ted also offers valuable advice for aspiring influencers and discusses the impact of technology and AI on the future of influencer marketing. Tune in to learn from Ted’s experience in transforming challenges into opportunities in the dynamic world of social media.

00:00 The Podcast Idea Rejection

00:44 Turning 40 and Reflecting on Life

01:25 The Concept of High Achievers Podcast

02:51 75 Hard Challenge and Fitness Routine

08:03 Chicken Farming Challenges

10:41 Introduction to the Guest: Ted Rad

13:55 Ted's Background and Connection to Jake

15:08 Dede's Journey to Becoming an Influencer

21:53 The Importance of Authenticity in Social Media

22:21 Declining Lucrative Offers for Long-Term Gains

23:19 Starting Trend Management

26:03 Scaling Trend Management

27:15 The Growing Influence of Social Media

50:09 Navigating the Challenges of Hyper-Growth

53:18 Commission Structure Challenges

53:34 Unique Talent Management Approach

54:09 Self-Service Talent Management Tool

54:37 The Future of Talent Management and AI

55:33 Investing in Brands and Media for Equity

57:25 Organic Brand Partnerships

59:40 Building a Personal Brand

01:05:07 Starting and Scaling a Business

01:15:41 Executive Coaching and Mentorship

01:20:31 Conclusion and Final Thoughts