You might be tempted to offer a free trial to get some new clients at your gym, studio or affiliate—that's a mistake.

Years ago, prospective clients might have wanted to "taste the intensity" before signing up. But we're not in 2015 anymore.

Now, fitness consumers know what functional fitness is. They aren't looking to sample a one-size-fits-all workout. They have specific fitness and nutrition problems, and they want to know how your gym can solve them. The only professional way to present your solution is with a free consultation.

The data from thousands of gyms is clear: On average, doing a free consultation instead of a free trial will increase length of engagement from 8 to 13 months.

It will also allow you to present the best, most complete solutions to prospective members, and some of them will want your premium packages. That increases average revenue per member. Best of all, a consultation ensures you give clients exactly what they need to get the results they want and improve their lives.

Free trials are a thing of the past. To build a stronger business, start using free consultations.

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Gym Owners United

0:45 - The consultative process

1:44 - Length of engagement stats

3:16 - Client value