Social Media Marketing Podcast Winning With Pinterest Ads: How to Increase Your B2C Sales
Nov 13, 2025
Join Karen Nelson, a paid media expert and founder of Karen Nelson Digital, as she dives into the power of Pinterest ads to boost B2C sales. Discover why Pinterest is an underappreciated platform with unique user intent and potential for high returns. Karen shares insights on targeting strategies, visual search capabilities, and how to create authentic content that resonates. Learn about the ideal ad formats and the importance of understanding consumer behavior on Pinterest for effective marketing campaigns.
AI Snips
Chapters
Transcript
Episode notes
Use Pinterest Trends And Helpful Reps
- Pinterest provides trend data and reps who are more knowledgeable than many other ad-platform reps.
- Karen says these resources can surface upcoming trends to shape targeting and creative strategy.
Pinterest Led Visual Search
- Pinterest's visual search and image-reading AI surfaced discovery before other platforms adopted similar features.
- Karen attributes this early image understanding to better visual discovery and ad alignment.
Home & Garden Reel Repurpose Win
- Karen described repurposing a home-and-garden client's Instagram reels almost unchanged and seeing amazing results on Pinterest.
- She credits audience intent and content fit for the strong performance.