Social Media Marketing Podcast Winning With Pinterest Ads: How to Increase Your B2C Sales
Nov 13, 2025
Join Karen Nelson, a paid media expert and founder of Karen Nelson Digital, as she dives into the power of Pinterest ads to boost B2C sales. Discover why Pinterest is an underappreciated platform with unique user intent and potential for high returns. Karen shares insights on targeting strategies, visual search capabilities, and how to create authentic content that resonates. Learn about the ideal ad formats and the importance of understanding consumer behavior on Pinterest for effective marketing campaigns.
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Pinterest Is Search-First
- Pinterest functions more like a search engine than social media and reaches users actively seeking ideas and solutions.
- Karen says this means users on Pinterest often have higher intent than users on feed-first platforms, improving ad effectiveness.
Huge Gen Z Presence
- Pinterest has about half a billion monthly users and skews younger, with roughly half being Gen Z.
- Karen notes this makes Pinterest uniquely positioned to reach young shoppers who search inside apps rather than Google.
Use Pinterest Trends And Helpful Reps
- Pinterest provides trend data and reps who are more knowledgeable than many other ad-platform reps.
- Karen says these resources can surface upcoming trends to shape targeting and creative strategy.