two & a half gamers 🤯 AI ads evolved from fake gameplay into full world simulations
In this episode, we break down how AI ads evolved from fake gameplay into full world simulations. Dark War and Top Heroes are now running up to 90% AI-driven creatives, generating environments, hooks, and pseudo-games that look better than many shipped titles.
We cover sand loops, world models, long-form creatives, IP gray zones, and why teams that fully commit to AI are pulling away fast.
What we cover
• AI world simulation creatives
• Sand loops and seamless rooms
• Dark War & Top Heroes strategies
• Long creatives that actually work
• Fake games that outperform real ones
• The real AI tipping point
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
00:00 — Intro & why this episode matters
01:40 — AI creatives are no longer a novelty
03:30 — Guess the game & spotting non-AI creatives
04:30 — Golden Goblins, King Shot & early AI signals
06:40 — Hooks that still work in an AI world
08:10 — Drama, grandmas & narrative escalation
10:00 — Fake people, ASMR & viral slop economics
12:20 — IP style borrowing and legal gray zones
14:30 — Dark War enters the big league
16:10 — Seamless rooms and sand-loop environments
18:30 — Why these creatives hold attention
21:50 — World simulation vs classic generation
24:20 — Genie-style models and consistency problems
26:30 — 80–90% AI adoption explained
29:10 — Fake games that look real
32:00 — Why long creatives are winning again
34:10 — Revenue reality: Dark War & Top Heroes
36:30 — The real AI tipping point
38:40 — Final predictions & what teams should do next
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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