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Design Better

Sandy Fershee: How design thinking is transforming Ford

Aug 3, 2021
Sandy Fershee, lab director at D-For, talks about Ford's design thinking and innovation. They discuss the challenges of R&D in a large organization, sharing design tools, and the intersection of hardware and software design. Sandy also shares their career journey from consultant to global head of experience design at Ford.
37:16

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The Ford F-150 Lightning is a result of thorough user research and showcases Ford's commitment to design and innovation in the face of transformation.
  • D-Ford Lab's focus on human-centered design allows them to bridge physical and digital designs in the automotive industry.

Deep dives

The Ford F-150 Lightning: An Innovative Electric Car Announcement

The Ford F-150 Lightning, a fully electric version of the best-selling vehicle in America, is the result of thorough user research and fresh thinking. It showcases Ford's commitment to design and innovation in the face of a massive transformation. The Lightning stands out as a groundbreaking electric vehicle that can even power your house.

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