This week, we dive deep into the independent agency mindset with John “JP” Petty III, Founder & Executive Creative Director of 14th and Market. After a career working at Translation, United Masters, and Wieden+Kennedy, JP set out to build an agency that tells authentic stories, shapes culture, and creates work that makes people ask, ‘Is that an ad?’

In this conversation, we cover:

The transition from ad industry leader to indie agency founder

How JP built Bodega at Wieden and Kennedy and what it taught him about leadership

The unique challenges & advantages of running an independent agency

Why culture is the key to creative success - and how 14th and Market is shaping it

Key lessons for breaking into advertising & standing out in today’s industry

Connect with JP: https://www.linkedin.com/in/jpettyiii/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

Building 14th and Market: JP Petty III on Founding a Culture-First Agency