The Evolution of Music Discovery

Before the arrival of streaming services like Spotify, music discovery relied heavily on traditional methods such as radio play, music shops, and sharing through personal recommendations. The introduction of platforms like iTunes shifted the focus to digital downloads, allowing users to purchase individual tracks easily. However, the rise of Spotify in 2008 brought a legal, ad-supported streaming model that changed how people accessed music. This shift democratized music consumption but also disrupted the industry's established frameworks of distribution and revenue.