089: The Art and Science Behind Turning Customers and Employees Into Fans with David Meerman Scott

Let’s Fix Work Episode 89: Ready to jump into the new year with a talk about marketing, sales, and music? Perfect, then you are in for a treat! My guest this week is David Meerman Scott. He is a business performance consultant, entrepreneur and bestselling author of Fanocracy: Turning Fans Into Customers and Customers Into Fans. He co-wrote the book with his daughter, Reiko. In this episode, we talk about his book and what it's like to work with someone you love as a colleague and peer. 

We also explore the art and science behind turning customers and employees into fans. And at one point, our conversation turned to music, art and the Grateful Dead. So if you're interested in listening to a far-ranging conversation about neuroscience, marketing, sales and music, tune into this episode of Let’s Fix Work.

Oh and if you're ready to make a real change in your workplace, start today by subscribing to Let’s Fix Work on the Apple Podcasts app, iTunes, Stitcher or wherever you listen to podcasts. If you feel moved to do so, please leave a five star rating and review. Lastly, share the show with a friend, colleague or co-worker who you think would enjoy our episodes. Real change starts with you. Thank you! 

In this episode, you’ll hear:

1. In this age of social media and networking, hear why David is excited to bring back the idea of real human connection
2. All about his book, Fanocracy; including what’s it about, who it’s for and why we should care about fans, anyway
3. The neuroscience of fandom and the concept of mirror neurons
4. Some prescriptive techniques David and Reiko identified; which you can use to develop fans for your business or brand
5. Advice for brands or companies who have lost some fans or are struggling to get fans
6. The complicated role of employees as fans 

Resources from this episode:

Fanocracy: Turning Fans Into Customers and Customers Into FansDavid’s websiteDavid on LinkedInRead more from LaurieWork with Laurie

EPISODE CREDITS:

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