HousingWire Daily

Princeton Mortgage CEO Rich Weidel on optimizing for today’s market

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Mar 8, 2024

CEO of Princeton Mortgage discusses strategies for optimizing in the current housing market, emphasizing trust and transparency. The importance of adapting sales management, compensation structures, and pricing strategies to align with market demands is highlighted. Insights on loan officer success and navigating leadership challenges in the mortgage industry are also explored.

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INSIGHT

Interest Rate Predictions

Interest rate predictions are often inaccurate, even from experts.
Plan for the current market conditions and optimize accordingly, rather than relying on predictions.

ADVICE

Optimizing for Today's Market

Optimize for the current market by analyzing existing processes and identifying areas for improvement.
Build trust with your team to facilitate change and experimentation.

ANECDOTE

Misunderstandings about Compensation

A top producer felt taken advantage of by their company’s compensation structure.
Analysis revealed their compensation was fair, highlighting the distrust in the industry.

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