Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Lana Sitler Hit $10K Months Blogging in 1 Year
Aug 26, 2025
In this engaging discussion, Lana Sitler, a former mechanical engineer turned full-time travel blogger at Adventures By Lana, shares her remarkable journey of transforming a passion for travel into a thriving business. She reveals her secrets to generating over $10,000 a month through strategic blogging and effective monetization techniques like affiliate marketing. Lana also discusses the balance between authentic travel experiences and the demands of content creation, all while navigating the evolving landscape of blogging versus Instagram.
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From Engineer To Travel Blogger
- Lana transitioned from a mechanical engineering animation role to starting a travel blog during the pandemic and launched AdventuresByLana in late 2021/early 2022.
- She initially tried Instagram but returned to blogging because she preferred detailed trip planning and long-form content.
Quit After A $12K Passive Month
- Lana hit a peak month of over $12,000 in passive income and quit her engineering job in March after surpassing her salary.
- Sessions dropped afterward, but she sustained full-time income and reframed the value of time over extra cash.
Focus On One Destination
- Invest in a fast, clean website and be willing to overhaul themes and structure early on to improve performance.
- Publish regularly and focus deeply on one destination to prove topical expertise to Google.