Business Wars

College Football Wars | The New Champions | 2

Jun 5, 2024
High-stakes negotiations unfold as the Pac-12's Larry Scott seeks to outshine the Big Ten in media rights. The University of Maryland's shift to the Big Ten raises eyebrows over financial implications. Tensions escalate with the Pac-12's struggle to secure broadcasting deals, compounded by dwindling revenues. As COVID impacts postseason play, the rivalry between conferences intensifies, leaving the Pac-12 at a crossroads as it grapples with the future of college football.
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ANECDOTE

Pac-12's Media Deal

  • Larry Scott and John Skipper negotiated Pac-12 media rights.
  • ESPN and Fox partnered to offer $250 million annually, making the Pac-12 the richest conference.
INSIGHT

Network Ownership

  • The Pac-12 explored creating its own network, considering partnering or going solo.
  • Larry Scott favored keeping all revenue despite higher initial costs.
ANECDOTE

Texas and the Pac-12

  • Larry Scott tried to lure Texas to the Pac-12, offering revenue-sharing compromises.
  • Texas ultimately stayed in the Big 12, prioritizing Longhorn Network revenue.
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